Baekseok Arts University 2019 Admissions Identity 


ROLE:

Art Direction, Design


COMPLETED
        August 2018, Internship with Pink Planet Korea



BRIEF

Baekseok Arts University is an art college focused on Music and Design located in Seoul, South Korea. After establishing this year’s direction, Pink Planet was invited to create a visual identity for their 2019 university admissions.

SOLUTION

The finalized admissions identity focused around diverse career paths and easy access through public transportation.  During the internship with Pink Planet Co., I created an art direction that was chosen by the university admissions council. B, A and U, each letter is separated as the underground, on-ground and the sky. Underground revealing the underground subway that leads directly to the university, on-ground indicating the variety of activities the students can enjoy on campus and the sky symbolzing the limitless opportunities in the university.







LAST UPDATED: SEPTEMBER 30
© 2020 Jenny SeoYoon Kim